Judging by its cover
Writer Phil Baines is professor of typography at Central St Martins, University of the Arts in London so it is hardly surprising that his text involves the technical principles of reproduction and design, although it may be a slight disappointment to anyone whose memories of Puffin Books are bound up in images which have never been forgotten.
The almost immediate success of Allan Lane and his brothers in setting up Penguin paperbacks in 1935 meant that the company was in a strong position in 1940 when paper rationing was based on the amounts used in the year before the outbreak of the Second World War. Even so, it is remarkable that Penguin decided to devote so many of its resources, at a time of considerable difficulties in the publishing business, to the production of material for children and at a level which reflects the best of British graphic design and illustration.
