Value goes beyond ‘special offers’

AH NOW, isn’t it nice when you find someone who agrees with you?

I had a moan again here recently about how difficult it is to work out where to get best value when big retailers insist on shuttling their prices up and down. Big retailers perpetually run ‘sales’ that aren’t really sales, but a three-card-trick of raising prices and then dropping them (to the prices they intended to charge all along) solely to keep us consumers agitated.

Well, the other day I came across this from one British commentator: “One of my pet hates is seeing a wine ‘reduced’ from £7.99 to £3.99. How can consumers judge its real value?”