Colm O'Regan: You simply won't believe these 10 things about clickbait headlines

And don't forget about deathbait and anxietybait — this stuff is happening because the system is broken. We’ve never had so much ‘content’, we’ve never paid less for it and we’ve never been more discontented

Colm O'Regan: "The race to just puke out anything at all to get eyeballs on a thing that just ends in disappointment doesn’t seem like a thing that should be the basis of an economy."

You won’t believe the straw that broke this camel’s back. Click here to read more! Then reject 54 Legitimate Interest cookies, one by one. Read the disappointing article in four bits surrounded by ads, two of which seem to be following you. Click the X to get rid of the ads. No! You’ve clicked on the ad so now you’re getting tips on getting ripped in your 60s.

This is the internet now. If it were a newspaper, it would be like seeing a front page headline, only to find the story is spread across the entire newspaper, and someone keeps waving a tea towel in your face as you turn the page. And the story is shite.