Séamas O'Reilly: Musical theatre ideas that could put RTÉ back in the black

"As a man of letters in want of a few quid, I submit myself to the powers that be, and offer my services to manage and oversee a few shows..."

The RTÉ logo, at its studios in Donnybrook, near Dublin.

Learning that the Toy Show Musical lost more than two million euro during its short run has filled me with questions. 

A loss of €2,203,231 seems a lot, and a spend of €339,634 on Marketing & Press seems particularly high, considering that it was literally made by Ireland’s state media apparatus.