Louise O'Neill: On social media, your opinion is expected within minutes of a world event.

Social media has been an important tool for activism, but when activism becomes something that we demand of people, especially those in the public eye, it is in danger of being performative

In January, an influencer called Molly Mae Hague gave an interview in which she said, “Beyoncé has the same 24 hours in the day that we do … I understand we all have different backgrounds and we’re all raised in different ways and we do have different financial situations, but I think if you want something enough you can achieve it”

A backlash followed, as people compared Hague’s reported seven figure deal as creative director for Pretty Little Thing with the £3.50 an hour that garment workers at the brand’s Leicester factories were being paid.