Irish dairy: Redefining itself as a global nutrition industry

Ireland has a 'huge opportunity to become the main and most respected nutrition industry provider on the planet through grass-fed product', director of Dairy Industry Ireland says

The unique selling point behind Irish dairy products is 'grass-fed'.

Forget about the Irish dairy industry, think of it instead as the nutrition industry, advised Conor Mulvihill, director of Dairy Industry Ireland, in a recent Teagasc Dairy Edge podcast.

He said: “We're very lucky in Ireland that we're world leaders in specialised nutrition. We produce here on this island over 10% of the globe's infant formula, for example. We also produce a lot of other dairy-based specialised nutrition."