Paula Hynes: There's no point in discrediting our national storyteller
I have even seen claims by an Irish MEP questioning whether Bord Bia was being paid by the EU to advertise Brazilian beef in 2025. File picture
It seems like every day recently the news has been dominated by beef. I sometimes think that if Brazilian farmers were anything like Ryanair, they would be thriving on the amount of coverage their beef is getting in Ireland, from the perspective that there is no such thing as bad news.
If it is not the less than 1% of beef being imported by Dawn Farm Foods from Brazil being discussed, it is that shipment of Brazilian beef that was found to contain traces of hormones.Â
