Farmers say supermarkets' cutting milk prices is a PR campaign to lure shoppers

Following price cuts from major retailers on their milk prices, farming organisations fear a price war at the expense of Irish farmers.

Although framed to benefit consumers, Irish dairy farmers supplying Irish supermarkets are becoming concerned about the price cuts.

Farming organisations heavily criticise supermarkets for dropping milk prices saying it was being done in a bid to get more shoppers in stores.

It follows the move by the five major grocery chains to cut milk prices on their products. Lidl was the first retailer to drop prices across a range of 12 milk products, with a 2-litre carton of milk dropping from €2.45 to €2.35. Aldi was quick to follow suit, confirming a reduction of retail prices on its own Clonbawn milk range effective from October 12.