Farmers eye €8/kg for beef as factory prices keep climbing

'Beef is at the kind of price that just about nobody ever expected to be getting — an all-time record,' is the word on the ground.
Two months into 2025 and all previous records for beef prices have been completely blown out the window, and there is still no clear marker as to where it is going to peak.
Both producers and factory bosses concede that "no one expected the prices to be where they are so early in the year", and the upward movement continues without a cloud appearing in the blue sky over the trade.