Demand moves up a gear with further strengthening of prices

Factories openly competing against each other to get the right stock
Demand moves up a gear with further strengthening of prices

Farm leaders are reporting choice lots hitting 525-530 cents/kg on flat pricing for this week. Picture: iStock

Demand for well-finished prime beef animals at the factories has moved up a gear for this week with further strengthening of the prices.

The processors headed into their busiest week of the year to supply the Christmas market, mounting pressure on the procurement departments at the plants to secure sufficient stock to meet the demand.

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