40th Baileys cow competition opens with €13,000 prize fund

"This competition will highlight the skill and craft of the farmers in our sector."

Launching the competition at the Diageo Baileys supply site in Dublin recently was Minister for Agriculture Charlie McConalogue; Shane Kelly, corporate relations director, Diageo Ireland; Aoife Murphy, director of ingredients, Tirlán; and Robert Murphy, head of Baileys global operations. Picture: Finbarr O’Rourke

Holstein Friesian breeders across Ireland are preparing for the return of the Diageo Baileys Champion Dairy Cow competition at this year's Virginia Show on August 23.

This year, to mark the 40th year of the contest, there is a €13,000 prize pot, an increase of €10,000 from previously.