€8m series of meat promotional campaigns launched in China

Minister for Agriculture Charlie McConalogue said that China is a "very important trading partner for the Irish agri-food sector".

Chinese chefs showcasing how Irish beef and pork can be adapted to Chinese cuisine.

Bord Bia is launching a series of meat promotional campaigns with the EU in China this week worth €8m. 

The co-funded campaigns to promote meat from Europe will also "build awareness of Ireland as a supplier of high-quality, safe, and sustainably-produced beef, lamb, pork and poultry", Bord Bia said.