'Prospects for growth are strong' with Ireland 'well positioned to rebuild beef trade' with China

Following the granting of access in 2018, Irish beef exports to China had been on a sharp upward trajectory.

Bord Bia will activate an Irish beef relaunch campaign, which will include trade seminars, chef demonstrations and media influencer activity to ensure all potential opportunities are explored.

Favourable market conditions, coupled with the reopening of the foodservice sector in China where Irish product was previously most commonly placed, means Ireland is well positioned to rebuild its beef trade with China, according to Bord Bia.

The Department of Agriculture has confirmed the resumption of Irish beef exports to China, after shipments were suspended in May 2020 following the confirmation of an isolated case of atypical BSE.