Support Irish pig producers this Christmas, IFA urges 

"The past 18 months have been extremely difficult for pig farmers."

"For the consumer, Irish pork meat is great quality, great value, great taste, and highly nutritious."

Consumers are being urged to choose Irish pork this Christmas and support the country's pig producers.

With the traditional ham being a feature of festive dinner tables, Irish Farmers' Association pig committee chair Roy Gallie has asked consumers, when they make their trip to the supermarket or shop online, to "choose Bord Bia Quality Assured Irish ham, with the Bord Bia logo clearly displayed".