Farmers told to reject lower quotes and 'sell hard' as cattle become fit

Strong beef prices over the coming months are vital to deal with rising production costs.

Prices in the UK and EU have strengthened over the past week.

Farmers are being told to reject lower quotes offered by factories and to "sell hard" as cattle become fit.

Irish Farmers' Association livestock chairman Brendan Golden said that factories are not reflecting the strength of the market in prices paid to farmers.