'Bloom' boom for Irish strawberry growers

Consumers nowadays, who are more than ever looking for fresh produce to support their health and wellbeing

Bord Bia CEO Tara McCarthy and director of horticulture Mike Neary launch the Bloom festival.

Strawberries and Bloom are as synonymous as peaches and cream in celebrating Ireland’s heritage of producing wholesome food including nourishing fruit.

Bord Bia Bloom, now in its 16th year, is set to return to its home in the Phoenix Park, Dublin, next week (June 2-6).