Pure Truth: Never let a good marketing opportunity go to waste

Will we ever see dairy farming couples using their own tractors for the drive to the chapel whilst towing a trailer of lively heifers ready for the market?
Pure Truth: Never let a good marketing opportunity go to waste

There was loud applause when bride and groom in their bridal attire mounted themselves on his top-of-the-range tractor for the journey to the registry office. File photo

A hearty, springtime welcome to you all.

I have an interesting yarn this week about an unusual wedding a few days ago in Etten in the Netherlands, where my wife Annet was raised and which I have often visited with pleasure. Again, the pure truth as always.

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