‘The Irish grass-fed dairy sector is the envy of the world’

A National Dairy Council billboard campaign celebrating Irish dairy farmers and their grass-fed Irish cows working together to sustainably produce top quality milk and dairy products.
“We have a great industry — one that is the envy of the world. We have a climate and land that is suitable for milk production, educated farmers, excellent research and advice, and we have a Government that is backing the industry. That is the perfect scenario.”
These were the sentiments expressed by Mike Brady about the dairy sector in Ireland and the strides it has taken to become a world leader over the last 30 or so years.