EU Promotion Policy to be revised as environmental pressures increase
A herd of Hereford cows graze on farmland outside Clonakilty, Co Cork. Picture: David Creedon.
Because of the Farm to Fork strategy and rising environmental pressure, the EU Promotion Policy will be revised to enhance its contribution to sustainability while maintaining its strong support for EU agriculture and food product competitiveness.
The EU Promotion Policy was created to ensure the competitiveness of EU agricultural products as stated in Article 2 of Regulation (EU) 1144/2014.
