Why farmers shouldn’t read the food packaging...

The standard loaf of bread contains 500g of flour, and has a retail equivalent price of €2,150 per ton -  ten times the price of wheat. File Picture.  

The disconnect between farm gate prices and retail prices can be phenomenal and this thought dawned on me while I munched on my usual breakfast cereal.

On the packaging, the special offer price pre-printed onto the top of the box suggested a recommended retail price (RRP) of €2 for 500g of product.