Irish shoppers turned to roast beef and pork, cheese, chocolate, and alcohol for Christmas

Market research indicates €1.2m fall in spending on whole turkeys in December
Irish shoppers turned to roast beef and pork, cheese, chocolate, and alcohol for Christmas

Cheese was a big seller in Irish shops in December.

Pig and beef farmers benefited but poultry farmers lost out, as Irish consumers spent €1.2 million less on whole turkeys, over the four weeks to 27 December, compared to 2019.

Irish households favoured smaller cuts of meat, with estimated increased spending of €938,000 more on turkey rolls, €398,000 extra on roast beef, and an additional €480,000 on roast pork in December.

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