Online is new route to China for Irish exporters

A host of opportunities in China has opened up for Irish food and beverage suppliers, via the online shopping route.

Online is new route to China for Irish exporters

According to Guy Wingfield-Horan, Food & Beverages Division, Bord Bia, China is both the world’s largest grocery market (US $1.1 trillion in 2015) and the world’s largest online retail market (US $ 630 billion in 2015).

Chinese consumers are increasingly buying their food online.

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