Bord Bia lamb promotion gets under way
The campaign will focus on highlighting the unique flavour and versatility of the range of lamb cuts, and encouraging shoppers to look for the Quality Mark on lamb packs.
The campaign includes extended TV coverage through Video on Demand, with the TV advertisement featuring Lochlann O’Mearain explaining why lamb tastes so good being aired for six weeks, to coincide with the lamb season in June and July and then again in late August/ early September.
