Healthy options first for Irish consumers, says Bord Bia survey

New research from Bord Bia reveals that healthy eating continues to be a key focus for consumers in Ireland.

The findings show that Ireland ranks third out of eight countries in understanding the potential power of a healthy diet.

Bord Bia’s biennial PERIscope study has been exploring consumer attitudes towards topics such as eating at home, cooking, local food, sustainability and health and wellbeing since 2001. It highlights Irish consumers’ changing behaviours and attitudes towards food, grocery shopping and cooking.