Consumers positive about milk, says study

Consumers worldwide remain positive about milk and understand its nutritional value, but feel variety and convenience are not keeping pace with modern lifestyles and expectations.

That is the conclusion of an international consumer study commissioned by Tetra Pak and undertaken earlier this year.

It highlights the need for dairy companies to revitalise the relevance of milk among consumers of all ages, through the introduction of products and a fresh approach to marketing and communication.

Tetra Pak president and chief executive Dennis Jonsson said the key to energising dairy in all locations is to make people excited about drinking milk. The report explores instances where dairy companies have brought new drinks to market, identifying four global product trends.

These trends include indulgent treats, customised products that make milk easier to digest or provide added health benefits, drinks made for on-the-go consumption or snacking, and “pure” milk with organic or “natural” values.

Tetra Pak has its head offices in Sweden and 23,000 employees in over 80 countries.