Consumers positive about milk, says study

Consumers worldwide remain positive about milk and understand its nutritional value, but feel variety and convenience are not keeping pace with modern lifestyles and expectations.

That is the conclusion of an international consumer study commissioned by Tetra Pak and undertaken earlier this year.

It highlights the need for dairy companies to revitalise the relevance of milk among consumers of all ages, through the introduction of products and a fresh approach to marketing and communication.