‘Significant’ US market share aim for Irish beef

Agriculture Minister Simon Coveney said he is very confident that Irish beef will secure a significant slice of the US market, after his meetings this week with several US meat distributors.

“The ABP announcement of its €15m beef collaboration with Sysco is hopefully the first of many such deals”.

To mark the re-entry of Irish beef to the US market after 15 years, he hosted a prestigious launch event in New York which featured top international chefs and was attended by many key US meat buyers and food writers.