Moocall to revolutionise life for farmers in calving season

Product design firm Dolmen has won a lot of praise for its work on Moocall, a calving sensor alert which sends farmers a text message when cows are about to give birth.

Moocall was awarded the Grand Prix at the recent IDI Design Awards in Dublin. The Moocall uses gesture recognition technology to monitor movement and sends an SMS to the farmer when their cow is in labour.

Dolmen studio manager Christopher Murphy said: “The initial reaction has been overwhelming. The product is just launching now and Moocall can’t make it fast enough. The key is how convenient the device is to use. Farmers attach it in around 10 seconds. The time involved means there is no distress for the cow.”