Potatoes are a premium product and are packed with Vitamin C

Irish potatoes should be marketed as a premium product and have more Vitamin C than an orange, the IFA has claimed.

Marking today’s National Potato Day awareness drive, IFA national potato chairman Eddie Doyle has called on consumers to buy Irish potatoes to support an important indigenous industry.

Mr Doyle also urged retailers to recognise the investments potato growers have made in machinery and cold storage to ensure a continuous 12-month supply of Irish product.