Advice from fishmongers and tasty recipes reeling in customers

Consumer appetite for fish is at an all-time high, driven by enhanced access to tasty recipes and advice from fishmongers, says Ken Ecock of Dunn’s Seafare.

Dunn’s Seafare has a contract valued at €16.5m with SuperValu. The grocer expects to achieve more than €32m in fish sales this year, including selling more than €1m this Easter, traditionally an annual peak for fish.

“Good Friday has always been a bumper period for fish sales, but year-round sales have also really taken off in recent years,” says Mr Ecock. “For instance, Irish hake is now in the top five sellers. Whereas we’d hardly have been selling any six or seven years ago, we’ll sell 10,000kg of hake next week alone, which is phenomenal.”