Measured approach key to tree success

Conor Power learns how Treemetrics uses 3D modelling to assess trees while they’re still in the ground

TREEMETRICS is fast becoming one of the poster-boy companies of a new Ireland — one that knows how to succeed in the middle of a recession; how to find a niche by looking at an age-old rural-based industry with completely fresh eyes and then coming up with what seems to be the optimum solution for improving a primary function of that business.

In Treemetrics’ case, the age-old industry was forestry and the solution was quite simple in its most basic description: quantify what you actually have before you bring it to the market.