Eco message is key for beef

SUSTAINABLE farming is what the consumer wants. Thankfully, Ireland seems to be staying ahead of this particular curve.

We understand that senior food industry heads were nodding approvingly at An Bord Bia’s announcement of an Irish beef-quality tracking initiative at the at the Sial Food Fair in Paris.

An Bord Bia is to track the environmental performance of some 32,000 farms participating in its Beef Quality Assurance Scheme.