Support for Irish food

THE largest campaign of its kind ever undertaken by the Irish food and drinks industry commenced last Monday, supporting the Love Irish Food symbol.

It includes the www.loveirishfood.ie website and a dedicated PR and ad campaign.

Only food and drinks manufactured in Ireland, using all available Irish ingredients, are supported by the public information campaign which continues through October, to drive recognition of the new symbol and change consumer thinking and buying patterns. New members, including the recently launched Truly Irish pork, have brought Love Irish Food membership to 46 leading brands.