More groceries sold but bill cut by 3.3%

IRELAND’S €9 billion-plus per annum grocery bill was 3.3% lower this summer, according to a survey commissioned by Bord Bia.

The volume of grocery sales in the 12 weeks ending in mid-July was more than 7% higher, compared with the corresponding period last year.

But lower prices due to intense promotional activity across the retail market helped to bring about the 3.3% cash saving for consumers.