Bord Bia launches website to restore confidence in beef

BORD Bia has launched a website as part of a European Commission initiative to regain consumer confidence in the safety and quality of beef after the BSE and foot-and-mouth disruptions of the past two years.

Under the EU initiative, each member state will have a website that provides consumers with specific information about beef production in their country, and outlines their country’s controls.

Ireland is the first EU country to “go live” with its website, which provides consumers with data under four main headings.