Bord Bia bids to put pork on menu

THE country’s chefs are being urged to tickle the taste buds of consumers by increasing the presence of pork on their menus.

Catering students have been the particular focus of the effort to increase the awareness of pork as a tasty and nutritious dish in hotels and restaurants.

Bord Bia has also undertaken a promotional pork and bacon product campaign, which will run for two months. It includes in-store tasting and merchandising.