British eat 250,000 tonnes of Irish beef
He said Bord Bia research shows the British consumer remains confident in beef as a core part of their weekly diet. Some 73% of consumers surveyed have purchased beef in the last six months and just under half eat beef once or more than once a week.
Food Minister Brendan Smith launched Bord Bia’s autumn Irish beef promotion continuing in British multiple retail stores until October 31. It involves a fix-a-form promotional label on 3.7 million packs of Irish beef.
