Know your beef promotion

BORD BIA has highlighted the competition for Irish beef from imports by theming their autumn beef promotion on the home market as 'Know where your beef is coming from'.

Until October 31, nationwide consumer promotions will raise awareness of the flavour, convenience and versatility of beef, while encouraging consumers to look for the Bord Bia Quality Mark to ensure traceability.

While 94% of Irish households buy beef on average once a week, there is potential to increase the volume bought and the frequency of purchase, by providing recipe ideas as part of a healthy diet.