Reward top-quality beef producers, says minister
Speaking at the Bord Bia Quality Beef Producer awards 2002 presentation in Dublin, he said it is vital for the successful development of the beef industry that the signals of the market place are transmitted back to the producer.
“Unfortunately, that is not always the case in the sense that it is generally accepted that producers are not adequately rewarded by the processing Industry for producing the type of high quality beef demanded by the EU market in particular,” he said.
