Branded approach to market ‘vital’

SOME 100 food and drink companies were told at a Bord Bia forum in Dublin that brands represent an important route to the market.

The forum forms a key part of Bord Bia’s brand development programme, which is designed to promote both the importance, and the advantages of the branded approach to market.

It also aims to provide practical assistance and support to Irish food and drink companies who are in the process of building or developing a brand.