Butter judged better for consumer health

THE carbohydrate debate that raged after the Atkins hullabaloo may be a faded memory, but its impact lives on.

It was pointed out here at the time that the increased carbohydrate awareness triggered by the diet phenomenon would create marketing opportunities for companies conscious of the gap the Atkins craze had opened up in world markets.

In a recent comment piece Davy Stockbroker’s John O’Reilly, who tracks global food trends, noted that since Atkins 375 new products making claims to be low in carbohydrates were introduced on the US market in the first two months of 2004 alone.