Tayto bought 7% of Irish potato crop this year

TAYTO IRELAND, the crisp and snack foods company has reaffirmed its commitment to Irish agriculture with the purchase of 20,000 tonnes of Irish potatoes during 2003.

This represents almost 7% of the total potato crop in Ireland which averages almost 300,000 tonnes per annum.

Tayto, which has lost ground recently in the highly competitive crisp and snack food industry is still the market leader with 45% of crisps sales and 35% of snacks sales.