IFA makes milk marketing plea

THE marketing of flavoured and other value added milks by dairies leaves a lot to be desired, IFA Liquid Milk Committee chairman Eamon Bray has claimed.

He said products only recently launched by some of the main dairies are frequently unavailable for supermarkets to put on their shelves. This was a matter of serious concern as the flavoured and fortified milk end of the market was enjoying double-digit growth.

Mr Bray called on dairies to stop talking down milk prices, and urged them to show their full commitment to the proper marketing of these high-margin products.