British outlets buying more Irish beef

Figures for the exports of beef show that Britain accounts for a rising share of Irish exports accounting for over 5,000 tonnes per week.

Export sales to Britain for 2004 show the market took 264,000 tonnes of Irish beef, a rise of 13,000 tonnes on 2003 levels. Ireland accounts for 60% of the British beef import requirement.

Due to the increasing importance of the British market, Bord Bia has intensified promotional activities.