French quality logo for Irish beef a market coup
Irish beef, certified under Bord Bia's Beef Quality Assurance Scheme, is the first non-French product to be conferred with the prestigious Critères Qualités Certifiés product certification. CQC is a French logo used on a product to denote that it conforms to specified quality characteristics.
Prime Irish steer/heifer beef can now display the CQC logo in the French market.