French quality logo for Irish beef a market coup

Agriculture Correspondent
French quality logo for Irish beef a market coup

Irish beef, certified under Bord Bia's Beef Quality Assurance Scheme, is the first non-French product to be conferred with the prestigious Critères Qualités Certifiés product certification. CQC is a French logo used on a product to denote that it conforms to specified quality characteristics.

Prime Irish steer/heifer beef can now display the CQC logo in the French market.

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