IFA criticises potato mislabelling

The mislabelling of potatoes sold through either the retail or catering markets was described as unscrupulous by the IFA.

It said the practice undermines consumer confidence and jeopardises the livelihoods of growers.

The IFA welcomed the announcement by Minister Joe Walsh to extend the Food Standards (Potatoes) Regulations to new potatoes. Potato chairman John Sheridan said the extension will benefit both consumers and growers.