Call for clean, green meat marketing

A RADICAL new approach to saving Irish livestock farming was outlined yesterday by the Irish Cattle and Sheep Farmers Association.

Malcolm Thompson, president, told the ICSA annual general meeting in Croke Park, Dublin, that the industry must avoid over-dependence on selling beef and lamb via the factory to multinational retail giants.

He outlined a new marketing strategy aimed at furthering “the Irish clean, green image” and appealing to “high value niche markets.”