Babies best customers for organic food

THREE out of four babies can’t be wrong! That’s how many eat organic baby food regularly, according to market research in the United Kingdom, where the organic share of the baby food market is approaching 50%.

When it really matters, more and more consumers are going organic. Last week true lovers were sending organically grown red roses from Colombia, and committed parents were shopping at the many companies now supplying organic baby clothes.

But, from the point of farmers and processors who depend on the organic consumer, it’s baby food which has been the runaway success. In the UK Organix, founded in 1992 by Lizzy Vann, has taken an estimated 10.4% share of the baby food market. Their lead has been followed by the giants of the industry, such as Heinz, which sells about half of the UK’s baby food, and by Cow and Gate and Hipp.