Farmer quadruples value of farm milk
With his new Gallán brand of soft cheese, Finbarr Hourihane is counteracting the impact of falling milk prices by adding value to his milk output and producing an import substitute with clean and green credentials.
The product is being promoted on the basis of its taste and quality with "today's milk almost always making today's cheese" and a business plan based on the financial realities of modern agriculture but supportive of the drive towards less intensive and environmentally friendly farming.
