TikTok pulls rewards programme EU warned could make children app addicts

'The available brain time of young Europeans is not a currency for social media — and it never will be', EU commissioner said

The TikTok Lite rewards programme allowed users to earn points by watching videos, liking content, following creators and inviting friends to join the platform.

The European Union closed a case against ByteDance Ltd’s TikTok after the Chinese social media giant pulled a controversial feature that regulators warned could be addictive for children.

The bloc’s executive arm said ByteDance committed to permanently withdraw its controversial rewards programme on its Lite app from the EU to comply with the bloc’s tough new Digital Services Act.