Musk’s X asks advertisers to come back with child safety pitch

CEO, Linda Yaccarino stressed that X is an entirely new company from the Twitter that was

In November, Musk offered an expletive retort to advertisers that stopped spending on X, after his posts on the platform elicited accusations of antisemitism.

X, the former Twitter, is urging advertisers to return, not long after owner Elon Musk shrugged off their disapproval of his platform.

In a letter to current and former advertisers, Chief Executive Officer Linda Yaccarino said X is making a priority of keeping children safe online and supports a series of online safety bills proposed by US lawmakers, seeking to draw a distinction from other social network leaders who are more circumspect on new regulation.